The U.S. Customs and Border Protection has selected Altana's AI-powered Product Passports to improve enforcement efficiency and accelerate customs clearance for trusted traders. This partnership, operating through CBP's Global Business Identifier Program, represents a fundamental shift in how supply chain traceability meets regulatory compliance at the border.
Product Passports are digital records tracking a product's complete journey—from raw materials through manufacturing to final delivery. Unlike traditional customs documentation, these AI-enabled records provide CBP with comprehensive supply chain visibility before goods reach U.S. borders. According to CBP's Federal Register notice, the system helps trade participants "authenticate and verify supply chain actors" while managing emerging compliance requirements.
The partnership creates what Altana CEO Evan Smith describes as "Global Entry for goods"—a pre-clearance system where validated Product Passports expedite future shipments by referencing previously approved supply chain data.
For enterprises managing complex global networks, this development addresses a critical pain point: demonstrating supply chain compliance across increasingly stringent regulatory requirements. Companies can now map entire supply chains, determine tariff classifications, and prove compliance before customs filings—reducing delays and enforcement actions.
The system particularly benefits organizations facing recent waves of regulations requiring origin-to-destination tracking. Major logistics providers are already sharing Product Passports on the Altana network, managing over 140 million buyer-supplier connections.
Effective Product Passports require normalized supply chain data across disparate systems—a challenge familiar to enterprises managing global freight operations. Without standardized data formats, companies cannot efficiently demonstrate compliance or leverage pre-clearance benefits.
Research from the World Economic Forum indicates supply chain data fragmentation costs businesses up to 8% of annual revenue through inefficiencies and compliance failures. AI-powered normalization becomes essential when customs authorities require detailed visibility into multi-tier supply networks spanning different regions, currencies, and regulatory frameworks.
Beyond initial customs clearance, Product Passports enable continuous compliance monitoring through AI analysis of global supply networks. CBP can identify pattern anomalies, verify supplier authenticity, and assess risk across entire trade lanes—shifting from reactive inspections to proactive enforcement.
For supply chain technology leaders, this creates opportunities to integrate freight data management with compliance systems. Organizations that maintain normalized, audit-ready supply chain data can quickly generate Product Passports and participate in expedited clearance programs.
The CBP partnership signals government adoption of AI for supply chain verification—validating enterprise investments in similar technologies. As regulatory requirements expand globally, companies need systems that can map complex supply networks, prove compliance through verifiable data, and integrate with government platforms.
The Federal Register notice explicitly mentions helping companies "manage risk in their supply chains" and comply with "emerging requirements and mandates"—language that extends beyond U.S. borders. European Union regulations like the Corporate Sustainability Due Diligence Directive require similar supply chain transparency.
Organizations should evaluate whether their current data infrastructure can support Product Passport generation and continuous compliance monitoring at scale.
The U.S. Customs partnership with Altana demonstrates how AI-powered supply chain intelligence transforms compliance from administrative burden to competitive advantage. Companies that invest in normalized data infrastructure and AI-enabled traceability will benefit from faster customs clearance, reduced enforcement risk, and stronger supplier relationships.
Is your organization ready for AI-powered customs compliance? Contact Trax to learn how global freight audit solutions with normalized supply chain data prepare enterprises for next-generation regulatory requirements.