When you deal with data daily, you hear a lot of terms thrown around–like accurate, normalized, standardized, verified, or validated. But do you really know what they mean and why they matter?
Check out this short video, where Trax CEO Don Baptiste sits down with Bob Bowman, host of SupplyChainBrain, to define all these data-related words, explain what they have to do with data integrity, and what steps you can take to ensure you achieve that integrity across your whole organization. According to Don, most companies don’t have dedicated data teams in place whose job it is to clean and normalize data as it arrives. They don’t have the best practice processes, and they don’t centralize data so it’s accessible to everyone. The result is that disparate groups are grabbing incoming information in different formats, unsure of its accuracy, and then using it to make business decisions. The outcomes, of course, are suboptimal. To correct these bad practices, Don offers advice on who should own the job of data cleansing and normalization. He also walks you through the most important steps to take to ensure data becomes actionable–the way it should be–so you can trust it to deliver timely, valuable insight, and use it to make smarter decisions.
The video is brief but packed with good info! Take a look now, and let us know what you think.