In discussing how to improve supply chain performance, poor data quality is often the elephant in the room. Low-quality data prevents companies from achieving enterprise-wide insight into their global supply chains. Yet the problem seldom gets the amount of attention its size suggests it deserves.
Each party in a physical supply chain needs accurate data to perform its operations. Without good data, no party can function efficiently or deliver on time. No party intends to inject low-quality data into the information supply chain. So why does so much low-quality data flow out of it?