Trax Tech
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Trax Tech
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Trax Tech

Trax's 2025 Journey

As a high-performing company, you're only as good as your last quarter. At board meetings, there's a quick pat on the back, and then comes the inevitable question: what's next? Mentally, that's how we operate—always forward. But it's worth stopping occasionally to reflect and acknowledge that we've actually accomplished quite a bit. 

Looking back over the last 24 months is wild. The sheer volume of what's happened, with most of it condensed in the previous 12 months, deserves recognition.

From Simple Documents to Spectacular Data

The Prizma.ai launch represented an entire company effort, from product to engineering to marketing and sales. Everyone played a part. What excites me most is what the platform actually does: we ingest all types of documents—invoices, bills of lading, etc. From these mundane inputs, create a colorful array of outputs. 

Some clients have 13 discrete data feeds flowing from our platform to their procurement, finance, and accounting systems. The transformation from tedious paperwork to strategic intelligence is what makes this work meaningful. The array of information emerging from our platform is genuinely spectacular.

Collecting Incredible People, Not Just Technology

Beyond technology development, we've focused intensely on scaling the company itself. There are many great freight audit providers today. I know it sounds strange for a CEO to acknowledge competitors as genuinely good, but it's true. We've met with 38 companies over the past year, and I can't name a single one I walked away from thinking wasn't any good.

This matters because we're on an acquisition path, and we want to extend the life of these companies, extend their missions, and breathe new life into their teams. There are incredibly talented people at these firms, and that's ultimately what we're after.

Wrapping up our acquisition of EM6 proved this thesis. In the first month post-acquisition, our team's feedback was unanimous: those people are really good. Often, you're technically buying technology or client relationships, but what it really comes down to is people and how well they execute. The EM6 team is fantastic, and we're looking forward to many years of successful work together.

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The Investment Advantage

One final observation: we've recruited incredible talent over the last two years because when you're winning, people want to be on a winning team. Everyone tells me AI is going to do everything and we won't need people anymore. I don't know when that's happening, and frankly, I'm not looking forward to it. The people I get to work with are tremendous. They're amazing.

For now, you still need great people to innovate. You still need great people to execute. We have a pile of them at this point, and we're going to continue scaling that resource. I'm a collector of incredible people, and then I let them do their thing. There's not a lot of micromanaging here, no TPS report cover sheets, no red staplers. This is a great place to be if you're an innovator and you want to win.

Something else worth noting: we invest more in our platform and innovation than any of our competitors—in fact, more than most of them combined. Many companies in this space are constrained by capital, making multi-million-dollar annual technology investments simply out of reach, not for us. We're very effective at it, too. I've invited people I respect to look at the company from the outside in because we want them to tell us what's wrong, where we're missing opportunities.

When Remarkable Things Happen

When you're willing to invest, when you're eager to start without knowing exactly where you'll end up, and when you're willing to collect great people and let them do what they do best—that's when remarkable things happen. 

That's what 2025 proved.