Trax Welcomes Sales Leader to Ignite Go-To-Market Strategy and Drive Business Growth

DALLAS, Nov. 27, 2023 -- Trax Technologies (Trax), the global leader in Transportation Spend Management (TSM) solutions, today announced the appointment of Bill Strogis as Chief Revenue Officer (CRO). With an impressive track record spanning three decades in Enterprise Software Sales, Strogis brings a wealth of experience and expertise to spearhead the company's ambitious growth strategy.

“Bill’s expertise will be invaluable in acquiring new customers, driving substantial revenue growth, and igniting the Trax go-to-market machine,” said Blake Tablak, CEO, Trax. “With his demonstrated track record of success, we know Bill will excel in moving Trax forward.”

Strogis will manage revenue operations, marketing, sales, and customer success, all aimed at accelerating revenue and company growth.

“I am committed to helping Trax take existing customers - many of whom came to us via mergers and acquisitions, and who are currently utilizing multiple legacy platforms - as well as our newly acquired customers, and empowering them all to utilize our best-in-class platform,” said Strogis. “By equipping our customers with future-looking solutions, including Freight Audit and Payment, carbon emissions management and reporting tools, Trax has a unique opportunity to acquire new customers and considerably increase revenue in a relatively short period of time.”

As a multi-time CRO at hyper growth companies like Aware and Hyperscience, as well as in go-to-market advisory roles for early stage start-ups while CRO In-Residence at Victorem Partners, Strogis’ experience includes attracting world-class talent, developing go-to-market teams, focusing heavily on sales enablement, and establishing the foundation for sustainable growth and future financial success.

About Trax Technologies
Trax is the global leader in Transportation Spend Management solutions. Trax elevates traditional Freight Audit and Payment with a combination of industry leading cloud-based technology solutions and expert services to help enterprises with the world's more complex supply chains better manage and control their global transportation costs and drive enterprise-wide efficiency and value. With a global footprint spanning North America, Latin America, Asia and Europe, Trax delivers data-based visibility and insights, higher savings and better control of transportation spend for shippers and 3PLs/4PLs of all sizes. For more information, visit

Leah R. H. Robinson, APR

Trax Technologies

About the AuthorTrax Technologies

Trax is the global leader in Transportation Spend Management solutions. We partner with the most global and complex brands to drive meaningful optimizations and savings through industry-leading technology solutions and world-class advisory services. With the largest global footprint spanning North America, Latin America, Asia, and Europe, we enable our clients to have greater control over their transportation performance and spend. Our focus is on your success.